Consumers are brand driven in the purchase of goods and services because of their perception that brands will best satisfy their needs. Franchising is successful because it provides: (a) marketing clout to penetrate and dominate markets (b) consumer loyalty to a brand (c) consistently applied operating system that addresses consumer needs (d) ongoing support which improves the effectiveness, efficiency and profitability of each unit and the overall system (e) franchisee motivation success driven by the investment of assets, time, money and effort (f) greater access to capital by franchisor.
It is hard work to make any business successful. But that same hard work, if put into developing a viable franchise system, can yield great results. The very smartest people in franchising are reaping the benefits of franchising by developing a team of very franchise savvy master franchisees who run these franchise companies respecting the franchisees, not as "owners" but as their "partners in profit".
Franchising is a marketing and distribution system. Once understood franchising can be applied to any market industry, product or service.
Franchising has emerged and all trends point towards it continuing to emerge as the dominate business strategy, because it is positioned to take advantage of the marketing revolution that is creating brand driven purchasing decisions and the desire on the part of the individuals to be in control of their own lives. The growth of franchising holds a profitable future for those who have the foresight to learn about it and understand it as the most efficient, effective and profitable strategy.
Regardless of whether you are a mature or emerging franchisor, you need to have a solid foundation that franchise relations can rest on. JT Corp. will assist in all steps of growing your business and recruiting the best franchisees to join your system.
